The Challenge

BKT processes customization requests for vehicles, store materials, printed materials, advertising, video and exhibitions. Each type presented unique requirements, workflows and constraints (all fragmented across different channels with no integration).

For The Vehicle Flow Specifically:

• Distributors needed clear guidelines on vehicle customization specs

• Requests were submitted via e-mail with missing or incomplete information

• No way to track status or edit submissions once sent

• Team members faced difficulties managing requests in the absence of a clear distribution of responsibilities

• Constant clarifications caused delays and errors

My Role

I was responsible for designing a centralized request management system for six types of customization. This case study illustrates the vehicle customization workflow, demonstrating my approach to translating complex business logic into structured and scalable solutions.

Main activities:

• Conducted interviews with BKT team and graphic design contractors to map pain points and requirements for each customization type

• Information architectures and workflows designed to accommodate specific constraints and maintain consistency

• Designed modular UI components integrated with BKT design system (scalable across all 6 flows)

• Validated solutions iteratively with BKT team and Product Manager (3+ rounds of refinement)

• Delivered comprehensive technical handoff enabling fast implementation

• Collaborated closely with the team from the kick-off phase to maintain the integrity of the project

Vehicle Workflow Solution

The vehicle customization workflow centralizes requests in a single hub with clear guidelines, structured submission and role-based approval.

For Distributors:

• Pre-submission guidelines with vehicle specs, tire selection methods, background options, logo formats and measurement methods

• Step-by-step form with free navigation and draft mode

• Final summary with error checking before submission

• Temporary editing window post-submission for corrections

• Download window for independent file printing

For Owners & Team Members:

• Centralized management with clear assignment of ownership assignment

• Structured workflow: owner manages → team prepares → distributor approves

• Real-time status tracking and communication history

• Role-based permissions and responsibilities

Design principles applied across all 6 flows:

• Consistent structure: guidelines → form → summary → tracking

• Flexible navigation: users can skip between steps and save drafts

• Clear ownership: roles and responsibilities are explicit

• Scalable components: designed to extend to all 6 customization types

Results & Impact

The module launched in production in 2026. The vehicle workflow shows the approach applied to all 6 customization types:

• Consolidated fragmented vehicle customization requests in one hub

• Clear role-based workflows remove confusion and ownership gaps

• Step-by-step guide reducing incomplete submissions

• Structured handoff documentation for fast and error-free implementation

Approach validated across 6 flows:

• Same UX principles adapted to store materials, printed materials, advertising, video and exhibitions customization

• Modular component architecture scales across customization types

• Discovery insights and iterative process apply to entire system

What This Case Represents

The vehicle customization workflow is an example of how I managed the overall system design project.

My role involved:

• Discovering requirements across 6 different customization types

• Architecting a modular system that managing different logic flows and maintaining consistency

• Balancing business complexity with user simplicity

• Validating solutions iteratively across all workflows

• Delivering production-ready design system and documentation

The same rigor, user-centered thinking and technical collaboration was applied to all 6 flows, demonstrating my ability to design at scale.

Future Scope

• Improvements to traffic flow management based on usage data

• Full deployment of remaining 5 customization workflows in 2026

• 3D interactive tools for vehicle measurement and selection

• Async chat for real-time collaboration

• Advanced reporting and smart notifications

Special thanks to: Luciana